Mission Statement

To be the most highly valued and effective resource for sales and marketing agencies (“Agencies”) and the industries they serve by:

• Providing leadership for Agencies and their trading partners
• Advocating Agencies’ business interests on key issues
• Identifying and creating new business opportunities for Agencies
• Promoting the value, role, and capabilities of Agencies
• Promoting ethical and professional practices among clients, customers, and Agencies
• Assisting Agencies in their continuing development of effective sales, marketing, and merchandising organizations

Vision Statement

To position sales and marketing agencies as the preferred resource for clients and customers who seek value-added solutions in their sales and marketing strategy development and implementation.